Continuing on the topic of last time... HUL!!
I was in for a surprise when I saw it in the paper early morning on May 6, 2014. But this was a good kind of surprise. I got to read what HUL has done as a part of its promotion for its brand Lifebuoy.
The Mid Day Meal Scheme is a great programme by the Government of India which provides free meals to school children on working days. But most of these kids were not engaging in the healthy habit of washing hands before lunch. This was the case despite the easy availability of soap to them.
The reason behind this being the heavy and cumbersome hand pumps the children had to operate in order to obtain water. What HUL did to overcome this obstacle is worth noting down.
HUL transformed the old and ugly pumps to the more fun-filled 'Jump-Pumps'. A specially crafted rocking horse was installed on the handles of the hand pumps. This was done in around 1500 schools across India. The ‘Jump Pump’ game was explained to the kids, which made washing hands a more interesting activity for them.
HUL has even released a video - http://www.youtube.com/watch?v=hazUOVzqoMs
Every year, nearly 2 million children under the age of 5 die of infections like diarrhoea and pneumonia. This was a great awareness campaign launched by HUL keeping in mind the fact that every 2 minutes a child dies of diarrhoea in India.
India is awaiting more such philanthropic activities. So all other multinationals, are you listening??
I was in for a surprise when I saw it in the paper early morning on May 6, 2014. But this was a good kind of surprise. I got to read what HUL has done as a part of its promotion for its brand Lifebuoy.
The Mid Day Meal Scheme is a great programme by the Government of India which provides free meals to school children on working days. But most of these kids were not engaging in the healthy habit of washing hands before lunch. This was the case despite the easy availability of soap to them.
The reason behind this being the heavy and cumbersome hand pumps the children had to operate in order to obtain water. What HUL did to overcome this obstacle is worth noting down.
HUL transformed the old and ugly pumps to the more fun-filled 'Jump-Pumps'. A specially crafted rocking horse was installed on the handles of the hand pumps. This was done in around 1500 schools across India. The ‘Jump Pump’ game was explained to the kids, which made washing hands a more interesting activity for them.
HUL has even released a video - http://www.youtube.com/watch?v=hazUOVzqoMs
Every year, nearly 2 million children under the age of 5 die of infections like diarrhoea and pneumonia. This was a great awareness campaign launched by HUL keeping in mind the fact that every 2 minutes a child dies of diarrhoea in India.
India is awaiting more such philanthropic activities. So all other multinationals, are you listening??
